Telegram Mass DM Playbook: From Targeting to Conversion

2025-08-09 · 6 min read

1) Target real users

Use behavioral filters: recent activity, profile photo, premium status. Remove obvious bots early.

2) Write messages that earn replies

• Lead with value
• One link, one CTA
• Short, human, personalized

3) Deliver and measure

• Track delivery and reply rates
• Use A/B tests
• Attribute clicks to cohorts